7 Resources to Help You Get In the Groove of Video Marketing
Monday, February 1st 2010 @ 10:05 PM
By Marla Dennis, online marketing & mindset success coach
Videos are it!
Have you noticed the amount of video emails, Facebook video postings, specialty video marketing websites, and more showing up in your online world as of late?
Yes, video marketing (viral marketing) has been around awhile, but the volume and evolution of this fast moving trend is up front and center --- and all the rage like never before.
Just last week I watched, (not just listened to), a teleclass during a live stream video via Ustream.com. It’s a free service that allows you broadcast video live and interact with an audience via your web cam. To get started, all you need is a webcam (or a traditional video camera attached to your computer) and a broadband Internet connection.
Interesting personal story I want to share. During 2004-2005, I was working as an independent consultant with this cool boutique ad agency who was one of the first to produce “viral videos.” I was fascinated by the innovative nature of the agency owner. He was always pushing the envelope, which is why I enjoyed hanging out with them. They were producing these viral videos instead of TV commercials for clients because of the thousands of dollars saved in commercial production as well as the HUGE viral effect in distribution. Viral meaning passed on from person to person. (Ahhem –today we call it Social Media – Facebook – Twitter --) I remember the agency clients were not warming up to these viral videos as much as we hoped, but some were willing to jump in. It seemed like an innovative idea, but they were still in the mindset of TV commercials and distribution. In fact, it was so innovative that I secured a front page story for this agency in the business section of the LOS ANGELES TIMES Sunday issue! I remember how over-the-top excited we were once the article came out. It still sits in a special file in my office as one of the all time articles secured for a client. That agency was onto something five years ago. Fast forward to 2010. Look now!
Here are stats from www.webvideouniversity.com speaking the plain truth:
#3. That's the ranking of web video in a list of the top 10 most influential marketing mediums compiled by Deloitte LLP (it was beaten only by television and magazines).
70%. That's the increase in web video viewership from 2008 to 2009.
65% of online surfers will finish watching a video ad to its completion.
So, here are my 7 ways to help you get in the GROOVE of video marketing:
1. UStream.com: Sign up, It’s free. You can now broadcast live from your iPhone, too! New app. Check it out!
2. Webuniversity.com: Learn how to create professional looking videos that sell. Sign up for their video tips and tools. And, http://webvideouniversity.com/blog. Chock full of articles, features, stats, and more.
3. www.Bubblejoy.com: Personalized video e-cards. So cool. Got a webcam?
4. Create your own TV station - Youtube.com: If you have not already, create a YouTube brand channel account and customize it.
5. Video article marketing: Shift in mindset and tools. Your video article is 50 times more likely to get indexed by Google according to Internet stats. Do you stop text articles? No. Do both. Just repurpose those text articles into Video Articles for maximum exposure.
6. Animoto: Become a video guru with the click of a few buttons and an ounce of creativity! Two levels: free and $30/yr. Animoto gives you the option to add images and video with music. http://animoto.com/pricing.
7. Yfrog: Deliver your videos and images to Twitter. Bit.ly partnered with Yfrog to make video and imaging sharing easy breezy! http://yfrog.com/.
Oh, special tip: Safekeeping your videos, photos, info and more on your Facebook and Twitter accounts? This site can make your life a lot easier. http://socialsafe.net is a simple application offering you a system to backup & download your entire Facebook profile to your computer!! :) Check it out!
See you on the next video!
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Please be my guest as long as you include this complete blurb: Marla Dennis, online marketing & mindset success coach with over two decades in entertainment public relations and talent management, publishes THE MASTERY IS IN THE MARKETING & MINDSET bi-weekly ezine for conscious-driven, lifestyle entrepreneurs. Join her success circle of entrepreneurs who use social media and online marketing as powerful revenue producing activities while employing energetic forces to manifest striking results in their personal and professional lives. Please visit www.eCreativebiz.com and www.inspirationlounge.blogspot.com.