Mission and Purpose

The National Association of Entrepreneur Moms is founded on the idea of empowering mothers to create and live a consciously balanced life.  I have been on a journey of self discovery the past year and continue to learn and grow. I want other moms to have the same opportunity!

I founded my first company, What's Up For Kids, LLC in 1995 and raised three wonderful children while growing that business to a six figure company.  I have had the best of both worlds!  I have been able to create and grow a company while being involved in my kids' every day life, including field trip chaperone, cook, taxi driver, therapist, PTA President - you get the picture!  But it is a huge challenge to balance work and family!  One that I still struggle with all the time! And that is why I founded the National Association of Entrepreneur Moms. 

Here you will find the tools necessary to help you balance and grow, both personally and professionally.  I hope you will connect and network with other members, take advantage of our teleseminars and events and stretch yourself to grow!

My life purpose is to use my enthusiasm, dedication and passion to support and inspire women to live their authentic life - women like you!  I believe in helping YOU live your dream!

Here's to your success!

Cathy Alessandra, President & Founder
National Association of Entrepreneur Moms and
What's Up For Kids, LLC

Click here for more information about Cathy and the programs she offers!

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Cathy lives in Palos Verdes, California with her husband and 3 children, ages 13, 15 and 17.   She is Founder/Owner of What's Up For Kids, publishing a family magazine and producing family expos in Southern California.  She also founded Kids on a Mission, a 501(c)3 organization dedicated to involving children ages 12 - 18 in philanthropy.  She sits on the Board of Trustees at Providence Little Company of Mary Hospital and is the founder/co-chair for Power of Pink, an event focusing on breast cancer awareness.