Mission and Purpose

Our mission at NAOEM is to empower moms to consciously create a more balanced life.

Our purpose is to connect mompreneurs with INFORMATION and INSPIRATION to help you grow your business and easily INTEGRATE work and family for a life you love!

The National Association of Entrepreneur Moms is founded on the principle of empowering mothers to create and live a consciously balanced life.  I continue to learn and grow and I want other moms to have the same opportunity!

I became an entrepreneur mom when I founded my first company, What's Up For Kids, LLC in 1995 and raised three wonderful children while growing that business to a six figure company.  I have had the best of both worlds!  I have been able to create and grow a company while being involved in my kids' every day life, including field trip chaperone, cook, taxi driver, therapist, PTA President - you get the picture!  But it is a huge challenge to balance work and family!  One that I still struggle with at times! And that is why I founded the National Association of Entrepreneur Moms. 

Our typical NAOEM member is a mompreneur who works from a home-based office, has children of various ages and wants her business to THRIVE while enjoying being a mom.  She is looking to learn the latest trends in marketing, how to reach her target market - and maybe enjoy a little time for herself!

Here you will find the tools necessary to help you balance and grow, both personally and professionally.  I hope you will connect and network with other members, take advantage of our teleseminars and events and stretch yourself to grow!  We are a COMMUNITY of like-minded mompreneurs!

My purpose is to use my knowledge, dedication and passion to support and inspire women to live their authentic life - women like you!  I believe in helping YOU live your dream!

Here's to your success!

Cathy Alessandra, President & Founder
National Association of Entrepreneur Moms and
What's Up For Kids, LLC

Click here for more information about Cathy and the programs she offers!

Connect with me on Facebook and Twitter!

Cathy lives in Palos Verdes, California with her husband and 3 children, ages 13, 15 and 17.   She is Founder/Owner of What's Up For Kids, publishing a family magazine and producing family expos in Southern California.  She also founded Kids on a Mission, a 501(c)3 organization dedicated to involving children ages 12 - 18 in philanthropy.  She sits on the Board of Trustees at Providence Little Company of Mary Hospital and is the founder/co-chair for Power of Pink, an event focusing on breast cancer awareness. 

To read more about Cathy's journey - and learn the 5 keys to finding your mojo - check out Cathy's book 
Mompreneurs Rock with Mojo! 5 Keys to Finding (and keeping) You rs!

Click here for details!